Editorial standards
Editorial standards
Four rules govern every page: lead with the answer, cite an official document for any claim about a rule, publish no number that cannot be traced to its source, and correct the page in place when either of those fails.
Rule one
Answer first
A page opens with the answer a visitor came for, in plain language, before any context. The context follows in descending order of usefulness: the conditions, the exceptions, the steps, and the source.
Pages do not open with a story, a hypothetical customer or a scene. If the first paragraph could appear on any site about any trade, it gets rewritten.
Rule two
Regulatory claims cite the document
A claim about licensing, reviews, liability, taxes or search policy carries a link to the primary document. Secondary summaries are used to find the primary document, never as the citation.
| Source | What it settles |
|---|---|
| Google Search Central | What Google treats as spam, including doorway pages and link schemes. |
| Google Business Profile Help | What a Business Profile name, address, category and service area may contain. |
| Electronic Code of Federal Regulations | What the federal rule on consumer reviews prohibits. |
| Federal Motor Carrier Safety Administration | When a moving operation needs USDOT and operating authority registration. |
| Schema.org | The vocabulary used to describe a moving company in structured data. |
| Google Search Central | What Google says is required to appear in its AI search features. |
Before a page ships, each cited link is opened and the sentence on the page is checked against the text it links to. A link that no longer resolves is replaced or the claim is removed.
Rule three
No invented numbers
These never appear in a page, however plausible they look:
- industry statistics, average prices or market sizes without a named public source.
- results, conversion rates or traffic figures from unnamed companies.
- customers, testimonials, awards or case studies.
- timeframes for results, ranking positions or growth.
- phone numbers, street addresses or office locations that are not part of a published example.
Where a number is necessary to explain a method, the page shows how to derive it from the reader's own accounts instead of supplying a benchmark. Examples are labeled as examples, and every company name in an example is invented for illustration.
Rule four
Correct in place
Pages carry no publication date, because a dated page invites a reader to trust whichever version they landed on. The current text and the source list are the record.
When a rule changes, the affected passage is rewritten against the new text and the source list is updated in the same change. When a reader reports an error, the page is checked against its sources, then corrected or defended in a reply.
When a reader reports an error, the passage is checked against its source, then corrected or defended in a reply. A correction leaves the page reading correctly, with no notice to decode and no second version for a visitor to compare against.
Independence
- No advertising and no sponsored pages.
- No payment for a mention, a link or a ranking on this site.
- No affiliate links.
- No moving company, agency or software product recommended.
- No analytics or tracking scripts on any page.
The three service pages describe a method. They do not change what the manual publishes or which sources it accepts.
Method claims
What a page may claim without a citation
A method claim describes work and its order: check the name against the paperwork, test the form before trusting the report, assign one page per question. Method claims need no citation and are judged by whether they work.
A factual claim describes the world outside the method: what a rule requires, what a platform does, what a document says. Factual claims need a source. The two are kept apart in the copy so a reader can tell which is which.
Nothing on this site is legal, tax or accounting advice. Where a decision has legal consequences, the page says so and points to the regulator rather than guessing.
Report an error
Send the page and the sentence
Corrections are welcome and are handled the same way whether the error is a broken link, a stale rule or a sentence that overstates what a source says.
hello@seoformovers.us.com
Plain text. Include the page address and, if you can, the source that settles it.