Business Profile suspensions and reinstatement

Google may suspend or disable profiles that break its guidelines. It can also restrict a whole Google account; when that happens, every profile the account manages is suspended and the account cannot create or claim new ones until the restriction is lifted (Fix suspended or disabled profiles).

The appeals tool shows the reason for each decision and links to the policy involved. Before you appeal, check the profile against the guideline rules that touch how moving companies operate (Google guidelines).

Google's first instruction is to make sure the profile follows all the guidelines before you submit (Fix suspended or disabled profiles). An appeal that asks Google to restore a profile that still breaks a rule wastes your one attempt.

• Change the name to match your signage, trucks and paperwork.
• Hide the address if customers do not come to you.
• Remove service areas you do not serve.
• Replace any phone number that is not under your control.

The appeals tool accepts optional evidence. Google lists these as helpful (Fix suspended or disabled profiles):

• official business registration
• a business license
• tax certificates
• utility bills for the business, such as electricity, phone, water or internet

Google asks you to check that the business name and address on every document match the profile you are appealing. Interstate movers also have a USDOT registration record showing a legal name and address; chapter 4 covers keeping that record consistent with your profile and website.

1. Open the Google Business Profile appeals tool while signed in to the account that manages the profile.
2. Select the profile, then the decision you want to appeal. The tool shows the date, the reason, the policy and whether the decision can be appealed.
3. Attach your documents and explain in plain words what you changed and why the business is eligible.
4. Confirm that all evidence is attached and submit.

Google emails the decision. Its appeals page says reviews can take up to five business days, and asks you not to submit multiple appeals for the same issue while one is pending (Appeal Business Profile content & profile restrictions). The tool shows one of these statuses: Submitted, Approved, Not Approved, Can't be appealed, or Eligible for appeal.

If Google denies a reinstatement request, it may allow an additional review where you can add evidence you did not send the first time (Fix suspended or disabled profiles). Use it only with new, stronger documents.

When an account restriction caused the suspension, appeal the account restriction first from your account page. After Google lifts it, appeal the profile suspension.

Google explains the effects (Fix suspended or disabled profiles):

• If Google removes a profile, the public cannot see it and owners and managers cannot act on it until it is reinstated.
• If Google removes the owner's Google account, it removes every location that account owns.
• If Google removes a manager's account, only that manager loses access; the locations are not affected.

The middle case is why the primary owner should be a well-kept company account, not a former employee's or an outside helper's personal login.

A leftover profile from a previous address, or one created by a past manager, can conflict with your current profile. Google has a separate process for duplicate profiles and for requesting ownership of a profile someone else controls (Resolve duplicate profiles & ownership issues). Resolve duplicates through that process instead of creating another profile.